New Sony Alpha features

If you want to know the contents of the new Sony Alpha 230, 330 and 380, here is the information leaked during an update of the Russian version of a Sony web site.


What we learn:

  • New ergonomics: Thinner hand-grip, new shutter release button, nicer LCD color interface (with a choice of 4 colour themes)
  • The Sony Alpha 380 will have a 14.2 MP sensor (no information for the other ones, but I’d guess they will have the existing 10.1 MP sensor with minor improvements)
  • The Sony Alpha 380 will go up to 3200 ISO sensitivity
  • The Sony Alpha 330 and Sony Alpha 380 will have a tiltable LCD screen (but not full tilt-and-swivel)
  • The Sony Alpha 230 will have an in-body help mode accessible from the LCD screen to provide support of basic functions to beginners
  • Apparently no video mode, but only an HDMI HD TV output (right from the Alpha 230)
  • Astonishing “smart teleconverter” mode on the Alpha 330 (and probably the Sony Alpha 380, too): “digital zoom” or “electronic zoom” which gives an additionnal x1.4 or x2 at the press of a button (to go further than the optical zoom, but at the expense of image resolution)

Thanks to PhotoClubAlpha and its Google-translated screen copy.