Category: Sigma
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Sigma’s surprise
Last week, Sigma surprised all of us with a very unusual announcement: Sigma Mount Conversion Service. It’s all about offering the owners of the most recent Sigma lenses (the Art, Sport and Contemporary series; currently seven lenses in all) the possibility to swap mounts. You bought a 35mm f/1.4 DG HSM with a Canon mount…
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Sigma (upcoming) 120-300mm f/2.8 DG OS HSM
It’s hard to be sure of the details on this new lens from Sigma, since they announced that there is a delay (it will not be available this month – in March 2013). The only useful thing I would like to point to the significant items in the spec list: Dust-proof and splash-proof construction High…
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Sigma SD1: Back to mental stability
After trying to sell their SD1 Digital SLR camera at the unreasonable price of $9,700 or 7,000€ or £6,199.99 (inc VAT), Sigma finally decided that customers are not completely wackos about the camera and just announced a much more normal price of $3300 (with a minimum advertised street price of $2200/2500€). It may seem still…
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Marquetry Sigma SD1: The swan song?
When your product does not meet its market, if you are marketing manager, you need ideas. That is the reason why, at Sigma, people are looking for original ideas. And the marketing department just thought about marquetry. Or about wood to elegantly (?) wrap the most expensive photo camera of the Sigma range. If we…
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Sigma SD1 gets a review
You may have been surprised by the startospheric prices of the Sigma SD1, but at least there is one serious study testing it on the Internet : DPReview Sigma SD1 preview.
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SD1: Sigma wants to fail
There is no other possible explanation to today’s announcement by Sigma Corp. The published two critical bits of information about the Sigma SD1: Its availability date: early June Its MSRP price: $9,700 or 7,000€ or £6,199.99 (inc VAT) Even thinking that the SD1 is competing with medium format photo cameras, the 46 MP DSLR will…
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Sigma and the Japan earthquake
Sigma is one photo company which did not tell us much about the damages from the March 11 earthquake. Apparently (according to talks with people who where actually working in the plant at quake time), their Fukushima Yamagun/Aizu factory is mostly undamaged (and nearly 100 km from the Fukushima Daiichi nuclear power plant). It is…
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30mm Sigma for Sony NEX
Confirming their participation in the race for more E-mount lenses for the Sony NEX family of cameras, Sigma presented a prototype of the upcoming 30mm f/2.8 E.
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Sigma: price for the f/2.8 lenses
Sigma revealed the official prices for the high-end lenses presented yesterday: 120-300mm f/2.8 EX DG OS HSM: $4700 Macro 150mm f/2.8 EX DG OS HSM: $1600