The answer could come from Samsung, forever-partner of Pentax for digital SLR photo cameras. The network of informers in direct contact with Samsung keeps repeating that Samsung is ready to launch a new SLR camera, probably to be named GX-30, as soon as next 7th of July. Of course, this is soft music to the ears of Samsung lovers (I have to admit that they are more numerous in Asia than in Europe, by far), but it’s also source of wonderment in the Pentax lovers ranks. They immediately rushed to the near-obvious conclusion that the Pentax K30D is around the corner (since, usually, Samsung launches its copy of the Pentax design a few days or a few weeks after the Pentax original).

So, a Pentax K30D before the end of June? Then, a Samsung GX-30 right after that?

It’s not so sure. Pentax and Samsung could well be on the verge of splitting their strategies and going on different roads. Instead of sharing all of their SLR camera designs, the two brands could start diverging in 2009 and 2010. That would give a Samsung GX-30 which would not be a Pentax K30D…

Who will be the first to bring this innovation? And I really think it is inevitable that it will come soon on our reflex cameras. Even if only because it reduces the number of needed buttons and it brings a certain flavor of technical progress that should appeal to most of the camera enthusiasts buying SLR cameras (just think about the unrelenting success of video modes which should -as a matter of fact- only be considered as anecdotal on a photo camera).

I think that it’s possible to list the best candidates for this:

• Low- to mid-range camera at Sony, like a Sony Alpha 400
• Entry-level camera at Nikon, like a Nikon D65
• Lowest price cameras at Samsung and Pentax, Pentax K3000, Samsung GX-3000 (and maybe even a mid-range option for these brands are striving to distinguish themselves technically from the market leaders)
• A complement to Panasonic DMC-G1 under the name of DMC-G2 or DMC-G3

This is all mere observation of technolody presence among the compact models (such point-and-shoot cameras like the Sony Cyber-shot DSC-T77, the Nikon S60 Coolpix, the Samsung NV34HD or the Panasonic Lumix DMC-FX580). And there is more reality to these remarks than to most predictions about the launch of presumed major products at the next PMA fair in Las Vegas.

This article that collects elements of an interview of Young-Bae Kim, Samsung’s Director of DSLR business, brings us informations all the more important that we remember that (and this is confirmed again) Samsung and Pentax work tightly together on the development of digital SLR cameras. Nothing is told in precise words and terms, but some important conclusions can be drawn.

If the name of the future successor of the Pentax K20D or Samsung GX-20 is not confirmed yet, everything leads us to think that it will stay as Pentax K30D and Samsung GX-30 and we will keep these names for the time being. Nevertheless, contrary to the hopes of many a pentaxian, Mr Kim is very clear on th fact that the sensor will stay in the APS-C form factor. No Full Frame for the Pentax K30D.

However, he insists on the fact that this new camera will be a significant milestone in the trend of the Pentax/Samsung SLR cameras. More specifically, size will be the matter of news. Look where I’m headed: A completely digital new viewfinder would reduce the size and weight a lot: no mirror cage, no pentaprism. But, why should they appply this to a camera in the high-medium range? Probably, because Pentax and Samsung nwo need to stand up in the competition (where they can’t really enter up to now) between Canon, Nikon and Sony.

Furthermore, I think that despite what Mr Kim says, the video mode -even with its limitations- will be introduced in such a camera. Digital viewfinders already include the video capability; So, why not go a step further. 2009 being the year when video-capable SLR cameras seriously hit the shelves and Samsung already having the technology included in some of its digital compact PnS cameras, I think that they will have no choice here. The marketing pressure will be very high on the engineers in charge of the design of the Samsung GX-30 / Pentax K30D.

Consequently, my prediction for the features of the Pentax K30D (or Samsung GX-30) goes along the following lines:

• CMOS APS-C sensor of 15 to 17 MP (Samsung origin)
• Sensitivity: 100-6400 ISO
• Video mode 720p (maybe 1080p)
• Electronics fully digital viewfinder (100% coverage)
• 3″ LCD rear display
• All-weather body

That being said, I would forecast some heavy workload for the designers at Samsung to develop a Full Frame sensor anyway. But no announcement before the 4th quarter of 2009. Mayeb this will give us the nice names of Pentax K3D and Samsung GX-3 ?