• All APS-C SLR cameras
• All Full Frame SLR cameras

Gee! This is going to influence the future of the Sony Alpha line.

In a nearly parallel direction, knowing that Sony decided not to announce a new Full Frame SLR camera this year (but only in 2012), it is interesting to notice the information provided by SonyAlphaRumours and telling us that Sony determined its strategy for the year 2011. For the most significant part, Sony forecasts a complete stop of manufacturing for the Sony Alpha 850 whose stocks will plummet quickly. On the opposite, the elder brother (more endowed too) Sony Alpha 900 will see its price drop progressively at the current 850 level, to boost sales, avoid leaving too much room to the competition and empty the stocks before the arrival of an Alpha 99.

• 7-10 January 2010 (CES, Las Vegas) : announcement of Sony A950, 32 MP FF, still no video, high ISO).
• January-April : tele-lens 600mm.
• 10-15 April (NAB, Las Vegas) : Sony A1000, hybrid SLR photo+video.
• A Sony A150 at bottom price (no AF motor).
• 8-10 September 2010 (Fotokina) : Sony A820, small body 32 MP SLR, SD cards, video, in-camera flash, low-cost viewfinder.

but AmateurPhotographer goes as far as asserting that Sony is going to develop a new intermediate range of cameras with 4/3 sensors and an electronic viewfinder (EVF).

Did you spot what is missing? Do you really believe that the Sony Alpha 700, which is rumored to be leaving the warehouses and ready for a replacement, will be waiting all 2010 letting Full Frames take all the light from the spot lights? Would you really believe that the new AF sub-system recently presented here will be left with no application. I’ve been told that this roadmap is essentially “too short”.