• All APS-C SLR cameras
• All Full Frame SLR cameras

Gee! This is going to influence the future of the Sony Alpha line.

In a nearly parallel direction, knowing that Sony decided not to announce a new Full Frame SLR camera this year (but only in 2012), it is interesting to notice the information provided by SonyAlphaRumours and telling us that Sony determined its strategy for the year 2011. For the most significant part, Sony forecasts a complete stop of manufacturing for the Sony Alpha 850 whose stocks will plummet quickly. On the opposite, the elder brother (more endowed too) Sony Alpha 900 will see its price drop progressively at the current 850 level, to boost sales, avoid leaving too much room to the competition and empty the stocks before the arrival of an Alpha 99.

Sony just announced a new SLR photo camera: The Sony Alpha 450. As a matter of fact, it is merely a simplified version of the Sony Alpha 550. Gone is the tiltable LCD screen, removed the sensor which allowed to catch the image from the viewfinder in LiveView mode (a real specificity of the previous Alpha cameras). The LiveView mode is now equivalent again to the one of any other SLR camera (it uses the main and only digital sensor of the camera). The autofocus is less powerful, but if this is a sacrifice only in LiveView mode, I can see some photographers already interested…

7 frames per second bursts, an HDR mode which combines several pictures for you (without your intervention, it will takes several snapshots and assemble them in HDR). Here is a camera that, if well positioned in terms of price (and it should be), will certainly attract consumers with a little budget but interested in a really able SLR camera at a low price. This is a tune that Sony already played when they made a Sony Alpha 850 out of a more expensive Alpha 900. And they know how to create a camera family.

Press Release

Sony’s new DSLR is a versatile all-round choice for step‑up photographers

·    14.2 effective megapixels Exmor CMOS sensor
·    Up to 7 fps continuous shooting
·    Manual Focus Check Live View
·    Auto HDR
·    1,050 shot battery stamina (CIPA measurement)
·    SteadyShot INSIDE

The newest addition to the α family of DSLR cameras teams flawless imaging with generous creative options.

Powerful yet brilliantly easy to use, the DSLR-A450 is a perfect all-rounder when you’re ready to take your passion for great pictures to a more advanced level. Ideal for active shooters moving up to their next DSLR, it’s at home in any shooting situation, from relaxed portraits to fast-moving sports action.

Inside the α450 is a high-resolution 14.2 (approx.) effective megapixel Exmor CMOS sensor. It’s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash.

With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7”) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it’s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.

The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum – approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum – actual speed depends on shooting conditions and media card). It’s more than enough to catch sports and fast-moving action with ease.

Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image – with no need for a PC image editor and specialists skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.

Featured right across the DSLR line-up by Sony, SteadyShot INSIDE offers up to 4 steps of anti-shake correction with the full range of 30 α lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.

The α450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* – plenty for a busy weekend’s sightseeing.

Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users’ personal shooting preferences.

Connect the α450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA models, while BRAVIA Sync allows control of slideshow and other camera playback functions using your TV remote.

Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The α450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.

The DSLR-A450 digital SLR camera by Sony is available from the beginning of February 2010.

* when using optical viewfinder (CIPA measurement)

Maybe an attempt to advertise the blog (and it works).

Via Photo Rumours.

From all sides, we hear that the Sony Alpha 700 is now reaching the end of its commercial life. Several web sites (including Sony UK and e-tailers like Adorama) indicated it as such.

The question, asked over and over here and there, is still: What camera will follow in its footesteps? For the time being, it’s all speculative. But it seems that the successor is really in the last mile before the official announcement (my own sources now have gone completely silent on this issue). Some tell that the CES show in Las Vegas (7th to 10th January 2010) will be the launch pad for this successor; It would be adequate, but I still think that it may take longer than that.