For the follwing new products, Sony just removed all forecast of availability.

• NEX-7
• NEX-5N
• NEX-C3
• Alpha 65

Source: Steve Huff.

More later.

The most recent release of Capture One (version 6.3) now supports the new RAW files grnerated by the most recent Sony products using the huge 24 MP sensor:

• Sony Alpha 77
• Sony Alpha 65
• Sony NEX-7
• Sony NEX-5n

We should also list the support for the most recent Olympus:

• Olympus E-P3
• Olympus E-PL3

Everything points at a sound produces inside the camera bod (it can be heard from the outside, but it is mostly audible in the recorded sound taken using the internal mike of the NEX-5N). But it’s already a known problem of the NEX-5. Some would like to think that this is the beginning of a PR nightmare for Sony. But the past experience of the Nex5 and the overheating sensor video issues seem to have always been handled by Sony without grave problems in front of customers who only marginally worry about these (these are acceptable issues, somehow).

Features of the NEX-7:

• 24.3-megapixel APS-C CMOS sensor
• 10fps continuous shooting
• Full-HD 1080p video recording (at 24-25-50-60fps)
• XGA (2,359k dot) OLED electronic viewfinder
• Built-in flash
• External flash hot-shoe

Features of the NEX-5n:

• 16.1 megapixel APS-C CMOS sensor
• ISO 100-25600
• 10fps continuous shooting
• Full-HD 1080p video recording (at 24-25-50-60fps)
• 3-inch 921,600 dot capacitive touchscreen

http://www.sonycenter.lu/190-sony-nex-photo-reflex

For 699€ (or $699), you will soon be able to buy (as early as June) the new DSLR from Sony, the Sony SLT-A35, Sony Alpha 35 or Sony α35 (depending on the exact name you want to use – this is still fuzzy for me). The main features are:

• New APS HD CMOS 16.2 MP digital sensor
• Continuous shooting at 5.5 frames/s
• Continuous shooting at 7 frames/s on the condition of working on a reduced sensor zone (magnification/electronic zoom of about 1.4x)
• Continuous AF in all conditions (including in LiveView and Full HD video) – Thanks to the semi-transparent mirror coming from the Alpha 33 and Alpha 55
• Fun “special effects”

There is also a very small NEX-series compact hybrid camera: NEX C3 (from $599).

Press Release at the bottom.

Sony SLT-A35 – Press Release

Sony Introduces α35 DSLR Camera with Leading Video and Still Performance Powered by Translucent Mirror Technology

Light, Compact Camera Delivers 16.2 Megapixels and New In-camera ‘Picture Effect’ Creative Capabilities

SAN DIEGO, June 8, 2011 — Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus – whether shooting high-speed still photos or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics. “The new α35 camera combines this unique innovation with a newly developed APS HD CMOS sensor and a diverse, user-friendly interface, making it a compelling choice for experienced photographers and first-time SLR buyers alike.”

She added, “Amateur photographers will appreciate the on-screen Help Guide, which gives a clear explanation of selected functions and how they’re used. More advanced photographers will welcome features such as a top panel-mounted button that is fully customizable, allowing instant recall of any one of 14 frequently-used functions according to their preference.”

Premium, High-Speed Performance

Making its debut on the α35 camera, Tele-zoom High Speed Shooting magnifies a central portion of the image area providing an effective 1.4x magnification (appx) while shooting at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, this feature is ideal for capturing fast-moving sports, children’s expressions at just the right moment or distant subjects with a high-speed burst of frames. There’s also a rapid up to5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.

With a resolution of 16.2 effective megapixels, the Exmor APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor’s extremely high resolution and sensitivity, the camera’s powerful BIONZ® processor optimizes image data to assure flawless images with rich, natural color reproduction. A maximum sensitivity of ISO 12800 and extension to ISO 25600 makes it possible to capture beautifully natural still images and HD video in low light.

Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus – a benefit not possible with traditional DSLR cameras.

Shooting stills or AVCHD video, users can enjoy a superbly detailed view on the high-quality 3-inch Xtra Fine LCD display. Sony’s TruBlack technology assures high-contrast images with rich, deep blacks – even when shooting outdoors.

The high-resolution Tru-Finder display offers a precision alternative to framing shots on the camera’s LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it’s ideal for live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by 3 selectable grid line patterns.

Creative New “Picture Effects”

The α35 model offers a new in-camera ‘Picture Effect’ setting that lets users add extra impact to stills or Full HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterization.

It’s also easy to produce dramatic Partial Color effects, with a single color highlighted against the rest of the image in monochrome. This popular effect is normally achieved through a series of painstaking steps using photo editing software. With the new α35 camera it’s both automatic and instant.

Improved Battery Life and Compatible α Accessories

Reductions in power consumption boost the camera’s battery life to a generous 440 still shots (approx.when using the rear LCD panel) between battery charges – a 30 percent increase over its predecessor.

The α35 model is compatible with the full range of 32 A-mount interchangeable lenses that includes six Carl Zeiss® lenses, as well as the full range of alpha accessories including flashes, carrying cases, LCD monitors and more.

The new camera is compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series. Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.

Firmware Upgrade for A33 / A55 Models

Available beginning June 20^th, a firmware update for existing α33 and α55 cameras adds several creative and operational enhancements.

Support for the ‘Picture Effect’ function featured on the new α35 model is now offered. High-Speed Synch is supported during wireless operation with a compatible external flash (α55 only). Ergonomics are further improved with revised menus and a new mode that lets users switch shooting parameters overlaid on-screen for clear, uncluttered composition. The a33 and a55camera’s Digital Level Gauge can also be displayed when shooting via the optional CLM-V55 external LCD monitor. Frequently used features can now be custom-assigned to the D-RANGE button for rapid, menu-free access.

The upgrade can be downloaded from: (www.esupport.sony.com).

Pricing and Availability

The new α35 interchangeable lens camera will be available this August with an 18-55mm kit zoom lens (model SEL1855) for about $700. It will also be offered as a body-only (without kit lens) for about $600.

Sony NEX-C3 – Press Release

Sony Introduces World’s Smallest, Lightest Interchangeable Lens Camera with APS-C Sized Sensor

Easy-to-use a NEX-C3 Features 16.2 Megapixels, HD Video and Friendly New Interface

SAN DIEGO, June 8, 2011 – Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.

Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.
The resolution of the camera’s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.

“Building on the success of last year’s α NEX launch, the new NEX-C3 model takes the idea of ‘small camera body, SLR-quality photos’ to a whole new level,” said Kristen Elder, director of the alpha digital imaging business at Sony. “This camera’s brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles.”

Photo Creativity

The intuitive new Photo Creativity interface on the NEX-C3 camera puts sophisticated controls within easy reach, whether users are shooting stills or HD Video. Technical terms like ‘aperture’, ‘exposure value’ and ‘white balance’ are replaced with the friendlier and more intuitive ‘background defocus’, ‘brightness’ and ‘color’, allowing users to easily create custom-styled photographs. A traditional interface with Aperture/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.

With the NEX-C3 camera, users don’t need to dig into confusing menu options or guess their effect on a composition. They just need to turn the camera’s rear-mounted control wheel and instantly see the effect of their settings previewed on screen. Also, two or more different settings can be combined to create more sophisticated creative effects.

A new in-camera ‘Picture Effect’ setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. ‘Picture Effect’ options include Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There’s also a ‘Soft Skin’ effect that removes wrinkles and blemishes from portrait subjects.

Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.

Long-Lasting Battery
The NEX-C3 works even harder to capture amazing images and HD video between battery charges. Improved energy efficiency boosts battery life to a generous 400 still shots per charge – a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.

Multi-Shot Imaging Technologies

Sony’s Advanced multi-shot technologies further broaden the possibilities of the NEX-C3 camera. 3D Sweep Panorama mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. Auto HDR “stacks” a high-speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images. This avoids hand-blur and subject-blur when shooting in available light.

New E-mount 30mm Macro Lens and Other Compatible Accessories

The versatility of the α E-mount compact camera system grows with new style-matched accessories to expand shooting possibilities even further.

Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world’s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.

Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it’s ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.
The expanded range of coordinating accessories features a new body case/lens jacket and a soft carrying case.

The new camera is also compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series. Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.

Firmware update for NEX-5, NEX-3

A firmware upgrade (Version 4) adds the new ‘Picture Effect’ function to existing NEX-5 and NEX-3 cameras. It also adds a Peaking function to assist with more precise manual focusing. This upgrade will be available June 20thand can be downloaded from: (www.esupport.sony.com).

Pricing and Availability

The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.

The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.

The feature set of the next Sony NEX camera:

• 16.2 MP EXMOR sensor
• HD video recording (1280×720 or 720p)
• Sensitivity: ISO 200-12800
• New picture effects
• 19 or 25 AF points (with face detection)
• Shutter speed from 5s to 1/4000s
• 3″ LCD screen (921k dots)
• HDR mode
• New battery
• Less than $600/600€

The Sony NEX-C3 is still unofficial, but this is a pretty much probable rumor.

• Sony 30mm macro lens
• Sony 50mm f/1.8
• Zeiss 24mm f/1.7
• Sony 55-200mm f/4-5.6 zoom
• Sony medium telephoto lens
• Sony semi-pro standard zoom
• Sony wide-angle zoom

More details when they become available. For now, we don’t even have the maximum aperture for most of them (let alone prices and shipping dates).

And, there should also be a Sony NEX flash with 24-50mm coverage which will cost around $150/150€.

Source : SonyAlphaRumors.

Surprisingly for some, the Sony small inexpensive NEX-5 is giving pretty much the same results in quality even if the lens adapter is slightly reducing the field of view.

You can go and check the samples photos on the original post.

Thanks to Steve for an interesting comparison idea. It is showing that digital quality is improving in a way which is reducing the picture differences between cameras while leaving a lot to compare the other features of the cameras.

According to a leak published in a DPreview forum, Sony is about to launch a new photo camera in the NEX series (hybrid cameras distinguished by the combination of a small exterior size, interchangeable lenses and a large APS-C digital sensor).

The NEX-C3, as it will be known, will have a 16 MP digital sensor derived from the one in the Sony A55 and will be able to record 720p HD video (but not 1080p Full HD). It will include a large tiltable LCD screen on its back (whose characteristics are not known yet).

Clearly, from what the photos tell us -unfortunately they have been quickly removed from the web site- its appearance is an evolution from the previous NEX cameras with a slightly more serious design in a still-small format.

Also worth noticing: A new external flash designed specially for the NEX series.

The official announcement could be as soon as next week, but Sony may have delayed some product launches well into June and July to take into account the consequences of the Japan earthquake of 11 March 2011.

Messages from all over the world are announcing that Sony is currently discontinuing a number of SLR cameras:

• Sony Alpha 580 (from Singapore and other)
• Sony Alpha SLT 33

The most common interpretation of such news is that Sony is preparing a large number of official launches in the coming weeks. Most probably they will organize a blitzkrieg of press releases to wipe out the last memories of bad events following the recent earthquake and tsunami. This should start just before the NAB show in Las Vegas (April 9 to 14).

We expect to see:

• A new Sony Alpha 35 to replace (already) the Alpha 33 with only minor improvements but the same resolution.
• A new NEX-7 with more manual controls aimed at the expert public.
• The Sony Alpha 77 will not come in April, but only at the end of May or early June. But without waiting more, SonyAlphaRumors tells us that the EVF will be based upon a 3-MP OLED display (we already knew in January that it could have “more than 2 MP“).
• The Alpha 580 will not be replaced (the Alpha 77 will be enough to attract the same public at a very similar price point – Interesting, eh?).

But remember one thing. Sony intends to stage this regularly and up to the beginning of Summer.

Here is very good news for the Sony customers. But it’s even better when we read the list of names that Sony immediately provided: Lens manufacturers having already expressed their interest in designing lenses for the E-mount:

• Zeiss, traditional ally of Sony around the A-mount of Alpha SLR cameras.
• Tamron, old friend of the orange house, and partner back in the Minolta times.
• Cosina, owner of the very elitist Voigtländer brand.
• Sigma, manufacturer of the broadest range of compatible lenses.

Assuredly, this type of talks is usually very discreet. Here, Sony decided to strike our imaginations in one big marketing blow, demonstrating their clear intent to develop the NEX range of hybrid mirror-less cameras in the best conditions for a long life. The message has been received loud and clear.

More interestingly, but not necessarily credible, another camera, the NEX-7 so many people are waiting for,
(integrating more “expert” controls like direct access to some manual modes) would be based upon the the digital sensor of the future Sony Alpha 77. I’ve been told that it could well be a 24 or 25 MP (Dang! This is really big for an APS-C digital sensor if you want to keep some image quality and some ISO sensitivity) and the camera would be presented at the September 2011 PMA show (maybe a little early compared to the possible announcement of the Sony Alpha 77).

We’ll see…

• “we’re really quite dedicated to developing products for both the A-mount system and the E-mount system because we do believe that both have roles to play” : Mark Weir clearly indicates that the NEX (E-mount) and Alpha (A-mount) ranges are not designed to compete against each other by to be complementary and to reach different targets. This is certainly not a surprise, but it’s good to hear it said clearly.
• “we absolutely understand and value the point about the continuity that an interim A700 successor model would have offered, but we prioritized the development of new capabilities, new benefits, and new technologies such that the A700 successor will be a truly unique and revolutionary product” is a key sentence where the Sony manager tells us that the spirit of continuity with the A700 does not have priority over the development of new revolutionary technologies. Who would not think about the semi-transparent mirror of the Alpha SLT (A33 and A55). This way, it is nearly completely confirmed (see more about it below), but it can also be understood as referring to many other improvements to come soon (at least, Electronic ViewFinder quality and -maybe- a record resolution for the sensor which may well be identified as a revolution).



• “everyone will realize that it was very valuable to first develop the technologies and the capabilities” has to be translated from marketese into plain English with some kind of We had too much in our hands, too much to work on, before we could build the product we wanted”. Elsewhere in the interview, it is easily understood that Sony did not want to work simultaneously on everywhere and that the A33/A55 developments must have been eating the lion’s share or the R&D resources. “We can’t do everything at the same time, so let’s spread it over time and let’s start with big-volume cameras.”
• Mark Weir also clearly state that the A700 successor will be located between the A580 and the A850. Some will want to read this truism as the hope that a traditional viewfinder will be maintained against the possible semi-transparent Pellix-type mirror and an EVF, but I believe that nothing can stop the impetus acquired by the technological transformation aforementioned. And the following phrase (“the A700 successor […] will incorporate the translucent mirror technology.“) is without any doubt: the A77 will have a semi-transparent mirror. This is now certain. Mark Weir then defends this approach by publicly stating that the associated improvements will reduce the last worries and win the last complaints back.
• Another remark about the Full Frame cameras, “the market has shifted increasingly toward the use of APS-C cameras, even in the enthusiast and semi-pro space” could well trouble those waiting for the replacement of the Alpha 850. More or less, if the market forces everybody to have high-end Full Frame photo cameras, sales go to the high-end APS-C photo cameras. We must admit that the limited success of Sony within the pro public, but it’s true that, inside Nikon or Canon, the same problem is certainly present too; with the critical difference that those two brands have a very strong presence in the pro market and probably have a slightly different perception of (and an easier path to) this constraint. As repeated by many observers, Sony still must prove worthy for pro photographers to collect the associated brand image, but the Sony Marketing is at a loss to find the means to this end. The consequence will certainly be a little less pleasant: Sony will wait more before working on an Alpha 950 (or Alpha 99) for Full Frame cameras. As everybody murmurs it, let’s not discuss this any longer before 2012.
• Some more fuzzy comments about the difficulties to ship the Alpha 580 will not shed any new light on the issue. The camera is still hard to find, but these suggest simultaneous issues of primary parts procurement and manufacturing capacity. We will probably never learn anything more precise from a Sony employee in front of a microphone.
• The zoom lenses included in camera kits are selling exceptionally well (“the 55-200mm telezoom or the 70-300mm telezoom that is promoted at the time of purchase really represents a tremendous part of the lens units that are sold.“). Nobody will be surprised by such a statement knowing that all camera manufacturers build camera kits at prices obviously attractive. But at a noticeably lower level of sales, Sony sees a real success for the 24-70mm f/2.8 and 70-200mm f/2.8 (“The other part of the business is the lenses that are sold to enthusiasts, and these are typically wide-aperture 24-70mm or wide-aperture 70-200mm“). This is recognition of the value of lenses designed and bought to be present for a long time in the expert photographer’s bag (when I was saying the same…) But Sony also makes significant efforts to present high-end prime lenses (prime = not too expensive, or 150-250€).
• “What you are seeing is the emergence of hybrid silent AF motors.” is the introduction to a list of commentaries to explain that Sony will keep on developing SSM lenses (ultrasound motor AF, expensive but very quiet) along with SAM lenses (hybrid motor AF, cheaper and somewhat quiet). the E-mount lenses are designed from inception to be silent (for video capture), but the A-mount range shall also receive more lenses designed to satisfy the video lover in Alpha suit. To my eyes, this part contains too much warm water to warrant for a clear future and the marketroid who’s talking probably translates Sony’s indecision on this issue. He even goes to the point of defending the use of external microphones…
• “there’s full aperture control with movie capture in SLT right now, it’s just not with AF at the same time.” will certainly stop most dreams short for some people still hoping to get both fast AF and free choice of lens aperture. As Mark Weir finely explains, it is mostly a matter of technical limitations and the only hope left is to give contrast-based AF enough time to improve slowly (for the time being, for technical limitation, phase detect AF can only work at wide open A-stop – or up to f/5.6).
• One short mention to confirm the 500mm G f/4.0 prime lens, without giving even a hint of a launch date.
• the end of the interview covers the evolution of the different markets and requires to be analyzed with a big grain of salt in front of the statements from the other camera manufacturers, but it can be summarized in telling that all manufacturers think that 2011 will be a good year for photography and that Sony wants it to be a good year for 3D photography (Sony decided to heavily bet on 3D in all of its markets).

As we can see, this is one of those rare interviews where a brand representative openly speaks and provides a lot of precise data without hiding it behind a heavy curtain of unreadable bad English. Congratulations to Imaging Resource which had already shown their ability to write excellent gear tests and demonstrate that they can also write other article kinds.

This is not perfect (it does not take into account any of the ergonomics of the camera, for example), but for a photographer in love with great image quality, the conclusion will be quickly drawn as you can see below:

The Sony NEX-5 is clearly ahead except in terms of color depth (which is particularly sensitive for smooth areas and soft fading colors that are more important in portraiture than in action sports photography).

• Sony NEX-5: 69 points
• Samsung NX 100: 62 points
• Panasonic DMC GF1: 53 points

• The lower key (advices) will allow:
  • Exposure modes
  • Guide/advices
  • Digital Zoom
  • Sensitivity (ISO)
  • White Balance
  • Metering Mode
  • Flash Correction
  • DRO / HDR
  • Creative Modes
  • MF guide
• The central key in the middle of the control ring will allow:
  • AF zone
  • Sensitivity (ISO)
  • White Balance
  • Metering Mode
  • Flash Correction
  • DRO / HDR
  • Creative Modes

Then, during video capture, it will become possible to change the aperture. This was a feature relatively easy to add and requested by many (some were very vocal about it).

Beware: You will have to wait 3 or 4 weeks to be able to download this v3 version. But I’m sure that the users of the NEX-3 or NEX-5 will be patient, since some people feared that these features would only arrive in a future NEX-7 (not disclosed at the Photokina) and they come to the existing models.

On top of this, the Alpha SAM or SSM lenses (equipped with an AF motor that the NEX bodies do not have) will become fully usable on the NEX via an adapter ring which will transmit the needed AF electronic data.

Finally, we learn that Sony is preparing 4 lenses for NEX, but they are short on details (I even feel cheated on this):

• A wide-angle Zeiss
• A tele-zoom
• A macro lens
• A lens for portraiture

We’ll talk about them later when we have something to discuss. For the time being, let’s appreciate the neat improvements that will come in a few days with this NEX firmware v3.

It is quite possible that Sony already is working on updates to the Sony NEX camera firmware to bring more controls in video capture mode (which is still quite limited). According to slashcam.de, this comes from Ichiro Takagi (Deputy President of the Imaging Business Group of Sony).

We would have to wait until the opening of the Photokina, but the specific feature set of this new firmware are still totally unknown up to now.

The final releases of DNG Converter 6.2, Adobe Camera Raw 6.2 and Lightroom 3.2 includes RAW file conversion for the Sony Alpha 33, Alpha 55, Alpha 290, Alpha 390, NEX-5 and NEX-3. Those were included in the Release Candidate versions, but they become official/final now.

Of course, other cameras are also taken into account like the all new Canon EOS 60D, the Samsung NX10, the Panasonic Lumix LX5 and the Pentax 645D.

But Sony love is still very visible here.

Download the new Adobe files (updates).

When they presented the new Sony Alpha 560 and Sony Alpha 580, yesterday, Sony published a family photo for the two Alpha and NEX ranges. Nobody is missing.

But two products are obviously absent:

• The Sony Alpha 700 has been removed completely from the photo.
• There no longer is any 500mm f/8 mirror tele-lens (which was from the Minolta portfolio of AF lenses).

I would predict that this is disclosing what comes next…

Can you find some more absent friends?

First, and this is very easy to predict, Sony is ready to add to its NEX range of photo cameras. Already noticed because of the originality of its concept (a very dense point-and-shoot-like body, very simple but able to hold not only the new lenses of the new NEX range, but also compatible with the existing Alpha lenses, to bring light onto an APS-C CMOS digital photo sensor brought in the Alpha SLR range). While NEX was received with an obvious interest, it still needs to prove that it fills the needs of a real public. And this may be easier when a few days before the Photokina show (in September) we will be able to see the new photo camera of the NEX range: The NEX-7, which should capture 1080p video up to 60 frames/s. This should bring it in direct competition with the Panasonic GH2 which is still the best digital video offer among the compact photo cameras.

On top of it, we already know that Sony just presented it NEX-VG10 video camera, which is the pure video solution in the NEX range (again with the same CMOS 14.2 MP digital sensor that Sony seems decided to apply to as many NEX and Alpha cameras as marketingly possible). Available in September (in parallel with the door opening of the Photokina), it will be sold around $2000 (probably a little less than 2000€ on the old E continent).

Of course, Sony will also present (and possibly make immediately available) some new NEX lenses. The one whose name is most often repeated, since the Yodobashi leak in May, is the Sony NEX 18-200mm f3.5-6.3 OSS.

Then, there is no need of a crystal ball to announce that Sony will speak a lot about 3D on the Photokina floor. All the company divisions (video games, movies, video, photography) have been committed to bring active product support to this technology defined as a key target for Sony.

But, will you say, where are the D-SLR here? I kept the finest morsel for this part of the meal I offer you. Sony is preparing a full overhaul of its Alpha range. The A290 and A390 are already here with a 14.2 MP sensor (but only in a-little-outdated CCD technology), here comes the flood. There’s no doubt that the successor of the Sony Alpha 700 is ready. It was nearly official in PMA 2010 (at the beginning of 2010):

I dream of having reliable information about its photo sensor, but it is nearly certain that it won’t be the ubiquitous 14MP CMOS sensor of NEX and A500 series. It will be an APS-C sensor capable of 1080p video capture at 30 fps (at least). Since Sony always repeated that they would never bring a photo camera with a half-thought video section (like some of the competition, they murmur), it will be worth looking into its detailed features. Moreover, I would bet a tidy sum that the camera will be named Alpha 750, even if it appears that A790 was a possibility during the design stage.

The Sony press photo for PMA2010 (above) also gave us an important bit of information: The Sony Alpha 750 will have a little brother also video capable (probably with a resolution limited to 14 MP). The rumor says –curiously enough– that it would be named Alpha 33, and I find this utterly surprising. We’ll see, but in the meantime, you could listen to what the Spanish DSLRmagazine has to say about its supposed semi-transparent mirror used to assist a good autofocus in LiveView mode (traduction française, English translation).

But there is another possibility to take into account. According to Réponses Photo, the French magazine, “Sony give [us] a rendezvous in September for other SLR news, but this time in the expert and pro ranges…” (emphasis is mine). It looks a lot like a leak out of a magazine already informed but held tight by the signing of an NDA (Non-Disclosure Agreement). It would seem very surprising that anybody knowledgeable would place the Sony Alpha 750 in the “pro” range, it is the “expert” announcement. But, the, here is the last event: A pro camera! The Sony Alpha 900 (and its little brother A850) would prepare itself for a new offspring in the use of an Alpha 950 (no certainty about the name, of course)! And that could be thunderous if they announced (availability in early 2011?) the new 32 MP Full Frame CMOS sensor in association with a new quad-core BIONZ processor (aka Quattro Bionz).

The other option in this part of the product lien would be the arrival of an Alpha 820 (this name is heard in several mouths right now) which would be a new effort to popularize the Alpha 900 after the sub-2000€ Alpha 850. Credibility: Very low in my (not so) humble opinion.

You will have noticed that I did not go heavy on the conditional tense despite the long list of news. Be prepraed to see a Sony showroom of enormous size and density in Köln, next September for the Photokina. Alpha, NEX, 3D, video, Sony is alive and kicking.