IDC – YLovePhoto https://www.ylovephoto.com/en Intrigued by photography Fri, 22 Apr 2011 23:59:51 +0000 en-US hourly 1 2010: Photographic market shares https://www.ylovephoto.com/en/2011/04/25/2010-photographic-market-shares/ Mon, 25 Apr 2011 02:14:24 +0000 https://ylovephoto.com/en/?p=10258 Marble Championphoto © 2010 Cliff | more info (via: Wylio)

International market research company IDC released its analysis of the 2010 market for digital cameras.

Worldwide Digital Camera Market Shares by Vendor
(in number of cameras sold)
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Vendor                2010            2009
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Canon                  19               19
Sony                   17.9             16.9
Nikon                  12.6             11.1
Samsung                11.1             10.9
Kodak                   7.4              8.8
Panasonic               7.6              7.6
Olympus                 6.1              6.2
Fuji                    4.9              5.4
Casio                   4                4.7
Pentax                  1.5              1.7
Vivitar                 1.2              0.7
Other                   6.7              7
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Canon won’t move from the 1st position. Sony and Nikon keep fighting their way to the top, but Sony still could not reach for the highest step. The others did not really move except for Kodak slowly slipping down.

This gives the image of a very mature market where companies with long-acquired positions are difficult to oust even by very aggressive relatively new competitors like Samsung stuck at around 11% market share.

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