Olympus: no more DSLR!

Olympus PEN EP-1
Olympus PEN EP-1

In a way, this was expected, but the news are now official. Olympus wants to develop itself totally in the EVIL kind of digital, like the cute little PEN cameras.

More precisely, Toshiyuki Terada, Product Manager at the SLR Planning Department of Olympus, said to Fotopolis that this implied both not replacing the current DSLR cameras like the Olympus E-620 and removing -later in the future- all the SLR cameras from the Olympus range.

This could not be clearer, but it’s true that the market of the low-cost SLR camera is highly competitive and a place where Canon, Nikon, Pentax and Sony are fighting to the death (they are the only ones currently able to keep investing here).