When your product does not meet its market, if you are marketing manager, you need ideas. That is the reason why, at Sigma, people are looking for original ideas. And the marketing department just thought about marquetry. Or about wood to elegantly (?) wrap the most expensive photo camera of the Sigma range.
If we look at the photos illustrating this post, you’ll notice two things:
- This is not really a light and discreet upgrade; Some will deny it the adjective of elegant…
- This is not perfectly done: You can see quite well that it was only an after-thought.
Good luck to Sigma for the SD1, but this version including only 10 samples, they can count on some collection maniacs to buy them, can’t they?