After trying to sell their SD1 Digital SLR camera at the unreasonable price of $9,700 or 7,000€ or £6,199.99 (inc VAT), Sigma finally decided that customers are not completely wackos about the camera and just announced a much more normal price of $3300 (with a minimum advertised street price of $2200/2500€). It may seem still…
When your product does not meet its market, if you are marketing manager, you need ideas. That is the reason why, at Sigma, people are looking for original ideas. And the marketing department just thought about marquetry. Or about wood to elegantly (?) wrap the most expensive photo camera of the Sigma range. If we…
You may have been surprised by the startospheric prices of the Sigma SD1, but at least there is one serious study testing it on the Internet : DPReview Sigma SD1 preview.
There is no other possible explanation to today’s announcement by Sigma Corp. The published two critical bits of information about the Sigma SD1: Its availability date: early June Its MSRP price: $9,700 or 7,000€ or £6,199.99 (inc VAT) Even thinking that the SD1 is competing with medium format photo cameras, the 46 MP DSLR will…
Sigma is one photo company which did not tell us much about the damages from the March 11 earthquake. Apparently (according to talks with people who where actually working in the plant at quake time), their Fukushima Yamagun/Aizu factory is mostly undamaged (and nearly 100 km from the Fukushima Daiichi nuclear power plant). It is…
Sigma surprised nearly everybody when they announced the Sigma SD1 camera, a few hours in the Photokina show. This is a high-end DSLR photo camera for the enthusiast or the (nearly) pro photog. One of the most prominent features of the Sigma cameras is the famous Foveon X3 digital sensor where the color pixels are…
YouTube link By WhatDigitalCamera.com
A few images of the future Sigma SD1. Important features: The Sigma SD1 will use the new (future?) 48 MP Foveon sensor It will include an anti-dust filter closing completely the mirror cage 3″ LCD screen with 420.000 pixels 11-point AF system Optical viewfinder with 98% coverage Most of the body structure comes from a…
Of course, when the doors of the Photokina opened in Köln, Germany this morning, we found the recently announced new products, including: Canon EOS 60D Nikon D3100 Nikon D7000 Olympus E-5 Pentax K-5 Pentax K-r Sony SLT-A33 Sony SLT-A55 Sony Alpha 560 Sony Alpha 580 But, let’s also see what the camera and accessories manufacturers…