Sony announced it suggested retail price for its upcoming 500mm f/4 (which has been eagerly expected for years, which was seen in nearly all international photo fairs under various model guises): 13000 euros.

Sony 500mm f/4
This is not for everybody. This is heavy in all senses of the word.
Availability of the Sony 500 mm f/4 G SSM: end of March 2012.
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