Category: Sony Alpha 99

Will the Electronic Viewfinder (EVF) save the photo world?

With the first expert photo cameras from Sony equipped with electronic viewfinders, the question is more and more often asked whether this is a technological opportunity that the old photo pricks prefer to ignore or an approximate solution aimed only at low-demand customers. As a matter of fact, truth lies somewhere in between those two…

Sony Alpha 99

All Sony SLR with semi-transparent mirrors

QueSabesDe.com obtained an extraordinarily bold statement from Sony: All future Sony SLR cameras will be using the semi-transparent mirror technology (so, very probably with Electronic View Finders) and this applies to: All APS-C SLR cameras All Full Frame SLR cameras Gee! This is going to influence the future of the Sony Alpha line. In a…

News for the Sony A77

The interview that Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics, gave to Imaging Resource is choke full of relatively precise informations about what will be the Alpha 77 (forecasted successor to the Sony Alpha 700, as high-end for the APS-C sensor SLR photo cameras for Sony). You may read it all,…

Sony: SLT for all in 2011

Here comes an interesting remark from AmateurPhotographeur which lead us to read gain the photographs already available of the future 500mm f/4 APO G SSM from Sony. This pro-tele-prime lens announced a year ago by Sony includes a small DMF button whose meaning should be Direct Manual Focus. The use of this button would be…