With the first expert photo cameras from Sony equipped with electronic viewfinders, the question is more and more often asked whether this is a technological opportunity that the old photo pricks prefer to ignore or an approximate solution aimed only at low-demand customers. As a matter of fact, truth lies somewhere in between those two…
Tag: EVF

All Sony SLR with semi-transparent mirrors
QueSabesDe.com obtained an extraordinarily bold statement from Sony: All future Sony SLR cameras will be using the semi-transparent mirror technology (so, very probably with Electronic View Finders) and this applies to: All APS-C SLR cameras All Full Frame SLR cameras Gee! This is going to influence the future of the Sony Alpha line. In a…

Sony Alpha 77 viewfinder
A small information about the future Sony Alpha 77: If we know that it will include an electronic viewfinder (EVF) since the revelations from the Sony marketing, we were still lacking some technical details. I just learned that this electronic viewfinder should be based on an OLED display with the exceptional contrast of at least…
News for the Sony A77
The interview that Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics, gave to Imaging Resource is choke full of relatively precise informations about what will be the Alpha 77 (forecasted successor to the Sony Alpha 700, as high-end for the APS-C sensor SLR photo cameras for Sony). You may read it all,…
Sony Alpha 99
The revelation by AmateurPhotographeur of the very serious possibility that Sony will extend the application of its electronic viewfinder (EVF) and semi-transparent mirror technology (SLT / Pellix) to the pro cameras of its SLR range reveals that the future replacement of the Sony Alpha 900 will hold the nice (!) name of Sony Alpha SLT-A99,…
Sony: SLT for all in 2011
Here comes an interesting remark from AmateurPhotographeur which lead us to read gain the photographs already available of the future 500mm f/4 APO G SSM from Sony. This pro-tele-prime lens announced a year ago by Sony includes a small DMF button whose meaning should be Direct Manual Focus. The use of this button would be…

Bad design for the Sony A77
Sometimes, rumours are really weird but they still have to be listened to and discussed. Recently, SonyAlphaRumors.com reported an “information” they received from an anonymous source that they indicated was new and possibly unreliable. To me, it was so weird that I thought it would not be worth mentioning (it is my role to filter…
Sony, pre-Kina leaks
It seems that Sony is not as tight-lipped as usual in the preparation of the upcoming Photokina show in Köln, Germany at the end of next month. The offering is now nearly certain: 4 Alpha cameras and a set of lenses can be expected. They should be announced on August 24 (next week). Alpha 33…
Canon, (there will) be no EVIL
Canon Japan’s Image Communication Products head Masaya Maeda revealed to Reuters what seems to be that Canon will not be part of the race to get a new EVIL (Electronic Viewfinder, Interchangeable Lens). Canon is thinking about using its own good position in the SLR market to build more small SLR cameras at a rock…
The Samsung NX-10 is here
Finally, it arrived. The forecasts were right. To open the Las Vegas CES show, Samsung just presented its new photo camera, the Samsung NX-10. It’s a mirror-less interchangeable lens camera that will use the new Samsung NX lens mount (three lenses available at launch: 30mm f/2, 18-55mm f/3.5-5.6 OIS, 50-200mm f/4-5.6 ED OIS; Future adaptor…
Sony 2010 roadmap
Photo-Rumors reveals what could well be the Sony roadmap for the year 2010. You were expecting a pause, you will be disappointed. Competition will still be intense: 7-10 January 2010 (CES, Las Vegas) : announcement of Sony A950, 32 MP FF, still no video, high ISO). January-April : tele-lens 600mm. 10-15 April (NAB, Las Vegas)…
Samsung NX-10, ready to land
It seems that Samsung started to leak marketing data about a new NX-series camera that could be launched in November 2009. We don’t know much (Samsung would be giving details in August, but launching real products only at the end of the year), but there should be a few notable features: No in-body image stabilization…
New blurry Pentax SLR is seen
We know from multiple sources that Pentax is preparing a new digital SLR photo camera that could be bringing a number of surprises including a significant change in the body form. Rice High has actually found on a Chinese forum a blurry image that would be showing part of a new Pentax SLR photo camera.…